Baidu CEO pledges to keep offering advertising-free search engine app
Baidu has scaled back on medical ads after a university student sought out a controversial cancer treatment advertised among search results and died. A subsequent government probe in 2016 found that paid search results on Baidu’s search engine had misled consumers.
Baidu, which has restricted paid advertising after an outcry over medical ads, has pledged to keep offering a mobile search app that is free of sponsored results, according to founder and chief executive Robin Li Yanhong.
The Beijing-based company, which operates the leading search engine in China, will keep its Simple Search mobile app free of advertising, Li said on Saturday at the Big Data Expo held in Guiyang, capital of southwestern Guizhou province.
First launched in July last year, Simple Search supports image-scanning and voice-activated search. It can also tailor search to “children’s mode” based on voice characters.
Baidu has scaled back on medical ads after a university student sought out a controversial cancer treatment advertised among search results and died. A subsequent government inquiry in 2016 found that paid search results on Baidu’s search engine had misled consumers.
Li made the comments at his first public appearance since the surprise stepping down of chief operating officer Lu Qi, who was hired to lead the company’s push into artificial intelligence (AI) businesses. The announcement caused Baidu’s shares to plunge amid uncertainties about the company’s AI strategy.
“The vision for AI is to ensure people have more equal access to technologies and its capabilities,” said Li, who turns 50 in November. Both Baidu and society should rethink values about AI, he said.