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PDD’s Temu budget shopping app records surge in weekly US sales ahead of its biggest campaign during Super Bowl Sunday
- Launched in the US last September, Temu recorded a gross merchandise volume exceeding US$50 million in the week through February 5
- That strong sales performance came ahead of the airing of Temu’s television advertisement for Super Bowl LVII on February 12
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Tracy Quin Shanghai
PDD Holdings subsidiary Temu, the Boston-based budget shopping app operator, saw its weekly sales surge to reach a new all-time high earlier this month, ahead of the airing of its television advertisement during the broadcast of Super Bowl LVII on February 12 in the United States.
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Launched in the US last September, Temu – pronounced tee moo – recorded a gross merchandise volume exceeding US$50 million in the week through February 5, according to the latest figures from New York-based market research firm YipitData.
The strong sales performance by Temu, which offers affordable merchandise across 29 major categories, augurs well for its expansion into Canada this month.
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Nasdaq-listed PDD, which also operates Shanghai-based social e-commerce platform Pinduoduo, did not immediately respond to a request for comment on Monday.
Among its peers in the US such as Amazon.com and Etsy, Temu has the most number of users that overlap with the target customer base of fast-fashion app operator Shein, although the PDD-owned platform has fewer overall subscribers, according to YipitData.
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