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Huawei plans 15,000 new retail stores around the world this year

Company is ‘optimistic and confident’ of reaching its target of 140 million smartphones sales this year

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Huawei phone accessories on display at the 2013 International CES at the Las Vegas Convention Center. The world’s largest telecommunications equipment supplier now plans to open 15,000 new retail stores around the world this year. Photo: AFP
He Huifengin Guangdong

Huawei Technologies, the world’s largest telecommunications equipment supplier, plans to open 15,000 new retail stores around the world this year as it aims for a record-high shipment of smartphones and greater sales of premium-priced models.

“We are optimistic and confident about reaching our target shipment of 140 million smartphones this year,” Richard Yu Chengdong, the chief executive of Huawei’s consumer business group, said on Tuesday in Shenzhen.

That would mark a 30 per cent increase in smartphone shipments from 108 million units last year.

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Unfazed by the lingering economic slowdown, Yu indicated the company’s retail store expansion would help its ability to reach more consumers and drive sales of its high-end smartphones priced in the US$500 to US$600 range.

“[The number of stores] is far from enough. We are going to open more retail stores overseas,” he said.

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Huawei had 35,000 of its own stores around the world as of May 31, up 116 per cent year on year.

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