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China’s Tencent Pictures teams up with Turner Asia-Pacific to develop Tuzki animated movie

Deal is part of a busy slate of 21 film and television projects currently under development by Tencent’s film production arm

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Turner Asia-Pacific and Tencent Pictures have agreed to develop a 3D animated and live-action movie starring Tuzki, the popular rabbit emoticon. Photo: SCMP Pictures

Tencent Holdings, one of Asia’s most valuable companies, is revving up its motion picture business under a deal with Turner Asia-Pacific to develop a combined 3D animated and live action movie based on Tuzki, a popular cartoon rabbit emoticon used on WeChat.

The Chinese internet giant’s film production arm, Shanghai Tencent Pictures Culture Media (Tencent Pictures), said on Monday that the movie will have a 2017 project start date and see a wide release on the mainland in 2018.

“This announcement is a huge milestone as we look to grow the Tuzki franchise, and reinforces Turner’s commitment to its growing business in China,” Clément Schwebig, Turner Asia-Pacific’s senior vice-president of business development, said in a statement.

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Financial terms of the co-production deal were not disclosed. Turner Asia-Pacific is a unit of New York-based media conglomerate Time Warner’s Turner Broadcasting System.

According to Tencent Pictures, the Tuzki movie is part of a slate of 21 film and television projects that it plans to develop from this year.

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Tencent Pictures is a separate entity from Shanghai-based online drama producer Penguin Pictures and Hong Kong-listed Huayi Tencent Entertainment Company, which was formed earlier this year by Shenzhen-traded film studio Huayi Brothers Media Corp, Tencent and Yunfeng Capital.

Private equity firm Yunfeng Capital was co-founded by Alibaba Group executive chairman Jack Ma Yun. New York-listed Alibaba owns the South China Morning Post.

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