China Mobile retains spot as world’s third most valuable telecoms brand

China Mobile retained its ranking this year as the world’s third most valuable telecommunications brand, behind US network operators AT&T and Verizon Communications.

Hong Kong-listed China Mobile, the world’s largest wireless network operator, had a brand value of US$46.8 billion, according to the latest industry survey published on Monday by London-based consultancy Brand Finance.

That brand value was above those of other major Asia-Pacific telecommunications network operators, such as eighth-ranked Nippon Telegraph and Telephone Corp’s US$21.2 billion and US$20.6 billion for ninth-ranked SoftBank Group Corp.

Brand Finance, which values the brands of thousands of the world’s biggest companies every year, ranked China Telecom at No 11, with a brand value of US$17.6 billion.

China Unicom was nine spots below at No 20, with a brand value of US$9.3 billion.

PCCW’s telecommunications arm, HKT, was also in the top-100 ranking at No 91, listed with a US$967 million brand value.