Mobile e-commerce sales in China poised to top US$1 trillion
Alibaba and JD.com lead an online retail bonanza that may attract 443.3 million mainland mobile shoppers next year, up from 410.2 million this year
More than three quarters of mainland China’s online retail sales next year – forecast to be worth more than US$1 trillion – will be transacted over mobile devices, led by e-commerce behemoths Alibaba Group Holding and JD.com.
That growth is being spurred by the rising number of domestic online shoppers, especially those from the smaller cities, benefiting from the increased proliferation of smartphones as well as efforts by Alibaba and JD to make purchases on mobile devices easier, according to an eMarketer report.
The research firm predicted the total number of smartphone-based online shoppers on the mainland to reach 443.3 million next year, up from an estimated 410.2 million this year.
They would account for 75.3 per cent, or US$1.2 trillion, of total domestic retail e-commerce sales next year.