Xiaomi’s Hong Kong sales surge after pivot, opening of city’s second showroom
In July, Xiaomi opened a Mi Home showroom in Causeway Bay, reflecting its second brick and mortar shop in the city
As Chinese smartphone maker Xiaomi makes a push towards offline retail in mainland China and its international markets, the company’s efforts in Hong Kong have paid off with offline sales almost doubling this year.
Offline sales jumped 91 per cent for the first three quarters of 2017 compared to the same period last year.
On Monday, Xiaomi Hong Kong operations head Janine Luo Yan said that the company has been working towards improving the customer experience both online and offline, as well as bringing the latest products released in the mainland to Hong Kong.
“Sales for our ecosystem products have grown 40 per cent in Hong Kong,” Luo said, emphasising that the market is an important one for Xiaomi.
She said that Xiaomi was working hard to bring more of its smartphones and ecosystem products to Hong Kong in a timely manner.
In July, Xiaomi opened its second Mi Home store in Causeway Bay, about two years after it opened its first offline store on Nathan Road in Mong Kok. Initially selling only smartphones and mobile accessories, both Mi Home stores now offer a range of lifestyle and smart home products from Xiaomi, including a smart body scale, rice cooker and action camera.
Xiaomi originally pursued an online-only strategy, selling its products directly to users via flash sales and its online store. However, amid declining sales and market share in 2015, the Chinese smartphone maker opened its first brick-and-mortar store in Beijing as it sought to pursue a more integrated strategy.