Not a fan of the iPhone X notch? China’s Vivo offers pop-up selfie
China’s No 3 smartphone vendor, which saw shipments decline 0.8 per cent last year, tries to make up lost ground with products appealing to young users
Chinese smartphone maker Vivo has developed a concept phone featuring a pop-up selfie camera for a better display experience, challenging Apple’s full screen display approach with its iPhone X, which provides a notch at the top for the front facing camera and sensors.
When the Vivo camera’s selfie function is activated, a front-facing 8-megapixel lens, hidden inside the phone body, extends automatically from the handset’s top edge, according to a prototype phone showcased by Vivo during the Mobile World Congress (MWC) in Barcelona this week.
The Chinese smartphone maker also moved other front sensors and components to the top and bottom edge of the device, making it one of the most bezel-less designs in the market as the space between the screen and the phone edge is 1.8mm around the top and sides and 4.3mm along the bottom.
Vivo, currently the third-largest smartphone vendor in China whose domestic shipments declined 0.8 per cent to 68.6 million units last year, is trying to deliver products that appeal to younger users to reclaim lost ground after its major competitors Huawei, Oppo and Xiaomi all posted positive growth in 2017, according to IDC data.
China’s Vivo unveils first display-based fingerprint scanning phone
As the demand for electronic devices equipped with full-sized screens grows, all major brands are trying to come up with solutions to make the largest screen possible to deliver an even better viewing experience for users.