Tencent to stream Major League Baseball in China as it expands its global sport offerings
The move comes as China’s internet giants invest heavily in digital content as they vie for a slice of the growing subscription-based entertainment market
Tencent, Asia’s most valuable company, has announced a deal to stream the US’s Major League Baseball (MLB), as it looks to extend the range of its international sports offerings for Chinese viewers.
The Shenzhen-based company said it has signed a three-year agreement with MLB which gives it the exclusive rights to stream 125 games on platforms such as its Tencent Sports app to Chinese audiences via their computers and mobile devices.
The partnership is the latest in a string of streaming deals that Tencent has struck with North American sports leagues in recent years, including the National Basketball Association (NBA), National Football League (NFL) and National Hockey League (NHL).
The move comes at a time when China’s internet giants Baidu, Alibaba and Tencent are all investing heavily in digital content as they seek to carve out a slice of the growing subscription-based entertainment market in China. Apart from streaming live sports, they are also producing their own TV series and films.
“Tencent has continued to collaborate with the world’s top sports leagues securing broadcast rights for basketball, soccer, tennis, winter sports, football and now baseball,” said the company’s vice-president Caitlyn Chen in a statement on Tuesday.
“In recent years, baseball has developed rapidly in China, which wouldn’t happen without MLB’s dedicated promotion in China for over a decade.”