Huawei’s triple-camera feature helps propel high end smartphone sales

Huawei Technologies’ focus on a better photography experience for smartphone users seems to be paying off with shipments of its flagship P20 models surging more than 80 per cent in less than three months.

China’s largest smartphone vendor has shipped six million P20 and P20 Pro phones since the flagship model was first introduced in Paris in late March, according to Kevin Ho, president of Huawei’s handset business.

Compared with the previous flagship P10 models that were launched in early 2017, the P20 models – which include a triple-camera on the P20 Pro handset – have helped drive shipments up 81 per cent year on year during the 10 week period, with shipments in Greater China and overseas markets surging 63 per cent and 150 per cent respectively, Ho said during a keynote speech at CES Asia in Shanghai on Wednesday.

Huawei, which has positioned itself as a premium brand targeting mid- to high-end consumers, is sticking to expensive handsets mostly priced above US$500 as the Shenzhen company tries to stay above the price wars commonly seen among most Chinese smartphone brands. The P20 Pro sells at up to 6,288 yuan (US$982) in China, one of the most expensive handsets from a mainland Chinese vendor.

The P20 Pro, the bigger-screen handset among the company’s P20 series, features an Apple X-style notch at the top of the touch screen, ultra-thin bezel and a large screen-to-body ratio. It is equipped with the first triple camera in the industry – a 40 megapixel (MP) RGB lens, a 20 MP monochrome lens and an 8 MP telephoto lens – as the Chinese company tries to compete in photographic quality with digital single-lens reflex (DSLR) cameras, as well as trying to narrow the gap with Samsung and Apple outside its home market.