New | China on track to become our largest market, says TripAdvisor chief
Company finds Chinese tourists are willing to visit the world’s top attractions for a second or third time
China is set to become TripAdvisor’s largest market as Chinese tourists turn to the travel review site in their pursuit of high quality overseas experiences.
Among the millions of Chinese travelers now heading overseas, a growing number are willing to visit the world’s top attractions for a second or third time, the company said.
Joost Schreve, VP of TripAdvisor’s mobile product told the South China Morning Post that China is becoming the company’s key market in a few years and will become its large market in the long term.
“We mainly focused on China’s outbound travelers, which are growing fast. When they travel for the second or third time they tend to look for the most authentic restaurants and hotels,” he said.
“We have reviews of almost every restaurant in the world or it’s our goal. We are translating some of the information into Chinese to help Chinese tourists.”
Founded in 2000, TripAdvisor owns the world’s largest travel forum, with 70 million registered members and attracts 315 million unique monthly visitors and more than 200 million reviews.
The company’s big data provides information on more than 1.5 million accommodations (including vacation rentals) and 500,000 attractions globally. It launched its Chinese official website DaoDao.com in 2009 and now provides information on more than 915,000 accommodations globally and is run by 120 staff, mostly based in Beijing.