Chinese e-commerce sellers prefer Amazon for international access
China will account for 40 per cent of the world's retail e-commerce sales this year, according to forecasters
Chinese e-commerce outlets keen to make inroads abroad prefer to sell on Amazon than homegrown platforms, a new survey of more than 900 Chinese e-commerce sellers has found.
Of the major sellers, 62 per cent said they sell on Amazon, compared to 45 per cent on Wish, and 40 per cent on AliExpress, a division of Alibaba. Ebay, Lazada, and JD.com all accounted for smaller portions of the pie.
The survey, conducted by Payoneer, a b2b online payments company, found that of the respondents who preferred Amazon, they felt the retailer to be trustworthy and favored its emphasis on quality products and simple and fair rules.
The respondents, which included manufacturers in both China and Hong Kong, found that the leading categories for sellers include electronics and accessories, followed by clothes and then home goods.
Despite China's economy showing sustained signs of weakness, its e-commerce industry continues to surge. According to China's National Bureau of Statistics, Chinese retail websites sold nearly US$590 billion worth of goods last year, an increase of 33 per cent from the year before. Meanwhile, eMarketer predicts China will account for 40 per cent of the world's retail e-commerce sales this year, an increase from 35 per cent.
New technological advancements are lowering barriers among manufacturers in China which now have the opportunity to compete with brands in markets around the world.