Walmart, JD.com heat up omnichannel drive with new mainland shopping festival
Retail giants will expand integration of their supply chains and other resources to support joint nationwide shopping event on August 8
Wal-Mart Stores, the world’s largest retailer, and JD.com aim to intensify integration of bricks-and-mortar stores with e-commerce platforms across the mainland through their launch of a new omnichannel shopping festival on August 8.
The initiative, announced by the two companies on Tuesday in Beijing, will be supported by their expanded cooperation to combine domestic supply chains, operating platforms and customer resources in the world’s second-largest economy.
Our ability to tap into JD.com’s advantages across logistics, big data, technology and customer service gives Walmart a huge advantage in reaching China’s rapidly expanding consumer class
Omnichannel means customers are presented with a seamless shopping experience in a physical store, on their smartphones or on a desktop computer. A customer would have a variety of shopping choices, such as ordering online and picking up merchandise in person.
“Our ability to tap into JD.com’s advantages across logistics, big data, technology and customer service gives Walmart a huge advantage in reaching China’s rapidly expanding consumer class,” said Ben Hassing, the senior vice-president for e-commerce and technology at Walmart China.
The JD-Walmart 8.8 shopping festival is expected to help Walmart extend its reach to the 99 per cent of the country’s population covered by Nasdaq-listed JD.com’s delivery network.
Since last week, Walmart shoppers have been able to scan a Quick Response code at the retail giant’s more than 400 stores on the mainland to earn coupons for use at the Walmart, Sam’s Club and Asda-brand online stores on JD.com on August 8.