IBM opens first design studio in China to boost role in technology services
The U.S. technology and consulting giant IBM has opened its first offline studio in China to strengthen its position in the market in technology services including big data, cloud computing, mobile and social networking.
The Shanghai IBM studio will join more than 20 others including in Austin, London and Mexico City to promote its design services.
“Design gives us the capability to deal with the speed at which the world is running today, and gives us the ability to understand the transformative technology and how it applies to humans, the use of products and clients,” said Phil Gilbert, general manager, IBM Design.
IBM helped a few Chinese enterprises with their new business to customer (B2C) solutions last year, including diary giant Mengniu, for which it designed a system to allow customers to scan a barcode and track which farm provided the diary product and ensure its safety in the wake of a scandal in 2008 involving milk tainted with melamine.
IBM also helped 12306.com, a Chinese state-run platform selling train tickets, which struggled with crashes each year when millions of Chinese bought tickets during the lunar new year, the main holiday period.
Since last year IBM has also designed new iOs solutions for Apple through a project called MobileFirst, which provided cloud computing services combining enterprise data and analytics in sectors such as financing, insurance, aviation and banking.
Overall, IBM has transformed to focus on interactive design and digital marketing globally, said Liming Chen, chairman of IBM in greater China.
“Our core value matches the key state strategy to promote Chinese manufacture by 2025, applying design and products for a human-centred experience,” said Chen.