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Apple

Apple launches new iPod Touch model, starting at US$199

PUBLISHED : Thursday, 16 July, 2015, 10:31am
UPDATED : Thursday, 16 July, 2015, 10:32am

Apple on Wednesday launched its latest iPod Touch gadget at a time when the company is looking to popularise its new music service.

The new iPod features an 8 megapixel iSight camera, FaceTime high-definition camera and also houses Apple-designed A8 chip, which is used in the iPhone 6.

The iPod, which will give access to Apple Music, also features fitness tracking M8 motion co-processor.

Apple said the new iPod will go on sale from today and cost HK$1,588 (US$199) for a 16GB model, HK$1,988 (US$249) for 32GB and HK2,388 (US$299) for 64GB.

The company also launched for the first time a 128GB model for HK$3,188 (US$399).

The product is available in all major markets, including Hong Kong, China and Taiwan.

After months of hype and contract negotiations with labels and artists, Apple launched its Music streaming service this month in 100 markets, not including mainland China.

On a monthly basis, the service costs HK$48 (US$6.20) for an individual membership or HK$78 for a family deal supporting up to six devices.

This is considerably cheaper than in the United States, where the service costs US$9.99 to US$14.99 per month. In the Philippines, it is even cheaper, starting at US$2.99.

The differing charges likely relate to the prices offered by one of Apple’s top competitors in this field. Spotify's premium service costs HK$48 per month in Hong Kong.

The iPod, once Apple's most successful product, has taken something of a backseat in recent years to the hugely popular iPhone. It was revealed this week that thanks to that device Apple made more than 90 per cent of all smartphone industry profits in the first quarter of this year.