Educated and addicted to their smartphones, Hongkongers seen as ideal target audience for mobile ads

Hong Kong smartphone users across all age groups are spending over two hours daily on their mobile devices, presenting excellent opportunities for brands to reach various audiences, according to a study this week.

Hong Kong millenials, or users between16 to 30, spend 2.8 hours a day on their mobile devices, while ‘baby-boomers’ aged 46 to 65 spend 2.2 hours daily on their smartphones, according to a study done by global research consultancy TNS.

This essentially means that younger users spend only 36 minutes more on their smartphones than their parents. Additionally, three-fifths of the older generation also use Facebook on a daily basis.

The Gen X group of users between ages 31 and 45 spend almost the same amount of time as millenials do on their phones, clocking in at 2.7 hours daily, or just six minutes less than their younger counterparts.

The study, conducted across 60,500 internet users globally, also found that millenials in Hong Kong spend almost half the time on their smartphones watching videos, and about 40 per cent of the time on social media platforms such as Facebook and Instagram.

“Millennials in Hong Kong, who have largely grown up with this technology, are constantly connected,” said Anita Wong, managing director of TNS Hong Kong.