Here we go! As Cahill, Teixeira, Erikkson make Chinese Super League more of a draw, LeEco bringing games to Hong Kong
Chinese entertainment portal signs deal to broadcast matches from March in around 10 countries and regions
From March, soccer fans in Hong Kong will be able to watch Australia’s most prolific goal scorer Tim Cahill and other Chinese Super League stars foreign and domestic as Chinese entertainment portal LeEco begins broadcasting CSL matches in the city.
LeEco, formerly known as Letv, has snapped up the rights for the league in Hong Kong, Macau, mainland China, Taiwan, India, the United States and several Southeast Asian countries for the next two seasons, it announced on Tuesday.
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Subscribers of LeEco’s streaming service in Hong Kong will be able to watch the games for no additional charge, said Cheng Yizhong, CEO of Le Sports Hong Kong, the Hong Kong division of the company’s sports entertainment arm.
At a separate event in Beijing, Le Sports CEO Lei Zhenjian said the company paid China Media Capital subsidiary Ti’ao Power 2.7 billion yuan (US$414 million) for the two-year internet media rights deal.
As part of the deal, the subsidiary has agreed to invest in Le Sports’ Series B financing round, he added.