Apple marks five years of retailing in Hong Kong with its sixth store
New site in Kwun Tong is the 43rd outlet established by technology giant in China, its second-biggest geographical market worldwide
Apple has opened its sixth Hong Kong retail store in Kwun Tong, the city’s second-highest populated district, bringing the technology giant’s total number of branded shops in China to 43.
An estimated 1,000 people queued in front of the new store inside the APM shopping mall as its doors opened at 11am on Thursday, adding to the more than 30 million estimated visitors since 2011 to the company’s Hong Kong retail network.
“This is the 15th store we’ve opened this year across China,” said Kristen Petralia, Apple’s director of retail for Hong Kong, Macau and Taiwan. “Our stores in China are some of the busiest in the world.”
Apple’s China market, which is led by the mainland, is the company’s second-largest geographical operating segment behind the Americas.
Petralia said Apple would celebrate the fifth anniversary of its first Hong Kong retail location in Central on Saturday.
Our stores in China are some of the busiest in the world
The city’s first Apple Store, located inside the upmarket IFC Mall, was launched on September 24, 2011, about a month after Tim Cook was named the company’s chief executive.