Hutchison Telecom to offer myTV video package free for a year to new and existing 4G subscribers
New and existing subscribers of 3 Hong Kong will be offered video services worth HK$380 per month, according to Hutchison Telecom and Television Broadcasts
Hutchison Telecommunications Hong Kong, which runs the city’s second-largest wireless network operator, is heating up the market for next-generation mobile services with an over-the-top deal backed by Television Broadcasts (TVB).
The two companies said on Tuesday that TVB’s mobile OTT offering, myTV Super Basic Pack and its Premium Subscription video-on-demand service -- worth HK$380 a month -- will be made available free of charge to new and existing 4G subscribers of 3 Hong Kong, the mobile arm of Hutchison Telecom, for a year from Wednesday.
“Our smooth and stable network, together with abundant bandwidth from our 4.5G network, provides the capacity needed to build an OTT service platform, so we are now ready to carry all kinds of dynamic mobile apps,” Hutchison Telecom chief operating officer Jennifer Tan Yuen-chun said.
OTT applications deliver movies, television shows and other video content over the internet, bypassing traditional commercial distribution via terrestrial broadcast, cable or satellite network operators.
Under the 3 Hong Kong promotion, 4G subscribers only need to download the myTV Super app to start enjoying the 12-month free OTT service. Users must register and activate before March 31 next year.
The service terminates automatically after the 12-month period, when users can choose to subscribe to continue watching the TVB content.
To support the service, 3 Hong Kong has also launched the TVB Data Pack. For a minimum of HK$20 per month, subscribers can get from 1 to 6 gigabytes of data for myTV Super.
TVB general manager Cheong Shin-keong said the the myTV Super bundle with 3 Hong Kong should help attract a greater number of young viewers.
“According to a recent survey into local people’s viewing habits, the average time spent watching TV and video was 31 hours per week, while young people spent more time watching programmes online,” Cheong said.
As of June 30, Hutchison Telecom had 3.1 million mobile subscribers in Hong Kong and Macau.
Raymond Ho Wai-ming, the corporate and marketing communications director at Hutchison Telecom, told the South China Morning Post that the company hoped the myTV Super bundled offering would encourage more of its existing 2G and 3G subscribers to upgrade to the 4.5G service.
In September, 3 Hong Kong was first to launch a 24-month LeSports package for its 4G subscribers to watch more than 500 National Basketball Association matches.
Hutchison Telecom reported in August that mobile revenue in the first half of this year dropped 62 per cent to HK$3.47 billion, down from HK$9.24 billion in the same period last year. Net mobile customer service revenue also slipped 6 per cent to HK$1.97 billion, from HK$2.09 billion the previous year.
Earlier this year, Hutchison Telecom management had been hopeful that increased mobile data consumption would help boost annual revenue.