Advertisement
TechEnterprises

Weibo profits more than double in latest quarter to US$43m

Advertising and marketing revenue soar an impressive 45pc to US$187.9 million

Reading Time:3 minutes
Why you can trust SCMP
Weibo saw its monthly active users grow 33 per cent year-on-year to 313 million, 90 per cent of which were mobile users. Average daily active users in December grew 30 per cent year over year to 139 million. Photo: Reuters
Meng Jing

Weibo, the Chinese micro-blogging social network often referred to as the country’s Twitter, has reported better-than-expected earnings for the quarter ending December as its social and video advertising revenue continued to gain traction.

Its net revenues increased 43 per cent year-over-year to US$212.7 million, beating the US$208 million consensus estimate of analysts surveyed by Bloomberg.

Net profit increased 125 per cent year over year to US$43 million, and diluted net profit per share was 19 US cents, compared with 9 US cents for the same period last year.

Advertisement

Its advertising and marketing revenue in the quarter, however, increased an impressive 45 per cent year-over-year to US$187.9 million.

San Francisco-based Twitter missed its revenue and profit estimates in the fourth quarter as user growth stalled.

Advertisement

But Weibo saw its monthly active users grow 33 per cent year-on-year to 313 million, 90 per cent of which were mobile users. Average daily active users in December grew 30 per cent year over year to 139 million.

Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x