Hutchison Telecom kick-starts discounted global mobile roaming
Operator’s aggressive discounting strategy may help spark fresh growth for Hong Kong telecoms industry’s moribund mobile data roaming business
While speculation continues to swirl over the bidding for its fixed-line network business, Hutchison Telecommunications Hong Kong is looking to spark fresh growth at its mobile operation by offering international roaming for as low as HK$15 a day.
Mobile arm Three Hong Kong will launch its so-called Roam-in-Command programme this Friday, providing discounted data roaming service in six countries in Europe and 10 countries across Asia-Pacific, as well as packages that combine the United States, Canada, mainland China, Taiwan and Macau.
Three has mobile network operations in Austria, Britain, Denmark, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
“The upshot [from these close ties] is our customers can wave goodbye to the hassle of changing SIM cards or carrying Wi-fi devices just to stay connected with family and friends while abroad,” Koo said.