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Hutchison Telecom kick-starts discounted global mobile roaming

Operator’s aggressive discounting strategy may help spark fresh growth for Hong Kong telecoms industry’s moribund mobile data roaming business

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Hutchison Telecom will unveil its discount international roaming packages from Friday. Photo: Reuters
Bien Perez

While speculation continues to swirl over the bidding for its fixed-line network business, Hutchison Telecommunications Hong Kong is looking to spark fresh growth at its mobile operation by offering international roaming for as low as HK$15 a day.

Mobile arm Three Hong Kong will launch its so-called Roam-in-Command programme this Friday, providing discounted data roaming service in six countries in Europe and 10 countries across Asia-Pacific, as well as packages that combine the United States, Canada, mainland China, Taiwan and Macau.

Hutchison Telecom’s aggressive strategy may help kick new life into the moribund roaming business of the city’s three incumbent mobile network operators, which include HKT and SmarTone Telecommunications.
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Kenny Koo, the director of roaming and service development at Three Hong Kong, said the operator is drawing on its close industry alliances “to tailor value-for-money roaming packages that offer extensive overseas coverage”.
Carriers are battling against declining mobile roaming traffic as subscribers make better use of messaging applications such as WhatsApp and Viber. Photo: Bloomberg
Carriers are battling against declining mobile roaming traffic as subscribers make better use of messaging applications such as WhatsApp and Viber. Photo: Bloomberg
The partnerships include those with Japan’s NTT Docomo, British multinational telecommunications giant Vodafone Group, Asia-based mobile alliance Conexus and the rest of the Three Group businesses under Hutchison Telecom parent CK Hutchison Holdings.
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Three has mobile network operations in Austria, Britain, Denmark, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.

“The upshot [from these close ties] is our customers can wave goodbye to the hassle of changing SIM cards or carrying Wi-fi devices just to stay connected with family and friends while abroad,” Koo said.

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