Apple takes two thirds of the pie in global smartphone profits with only 12 per cent market share, says report
- Huawei has shipped 230 million smartphone units so far this year, representing 12 per cent growth from last year’s 206 million
It might only have a 12 per cent market share in global smartphone shipments, but US technology giant Apple captured 66 per cent of industry profits and 32 per cent of the overall revenue in the third quarter of 2019, according to a new report from Counterpoint Research.
Samsung and Huawei, the world’s two largest smartphone brands with global market shares of 21 per cent and 18 per cent in the quarter respectively, were the only two brands that increased their revenue on an annual basis, said Counterpoint,
Samsung took 17 per cent of the overall handset industry profits in the period. Counterpoint did not provide specific figures for the remaining major brands, although a chart embedded in its report suggests that Huawei earned about 10 per cent of industry profits in the quarter, Oppo and Vivo earned about 5 per cent each, and Xiaomi was well below 5 per cent.
Although Apple continues to garner the lion’s share of smartphone industry profits, the Cupertino, California-based company has seen its dominance weaken over the years. In the third quarter of 2016 its share of industry profits hit a record 91 per cent, according to research firm Strategy Analytics.
Separately, Android phone makers – especially Chinese brands which used to operate on low-profit margins – have boosted profits by expanding their businesses outside China and moving to high-tier price bands.
More affordable 5G handsets to keep China’s smartphone market afloat
In coming quarters the wider adoption of 5G is also expected to drive demand for higher priced handsets, which in turn will generate revenue growth for original equipment manufacturers (OEMs) like Foxconn, which are already preparing for full 5G commercialisation, said Counterpoint analyst Karn Chauhan.
“Huawei, Oppo, Vivo and Xiaomi will gain from an aggressive 5G push and use this opportunity to increase their average selling prices,” said Chauhan.
Although all major Android-phone makers have launched 5G-enabled handsets in time for the next-generation network, Apple did not offer a 5G-supported iPhone this year. Consumers will have to wait till 2020 at the earliest for an iPhone that can be used with the ultra-fast network.
Huawei has shipped 230 million smartphone units so far this year, representing 12 per cent growth from last year’s 206 million, Huawei’s mobile chief Richard Yu Chengdong said in an internal meeting, according to a Tencent news report on Friday.
Huawei has achieved its yearly target for 2019 and final tally will depend on its performance in December, said Yu, who added that the Chinese brand has outstripped Apple and will retain its position as the world’s second-largest smartphone brand in 2019.
Huawei declined to comment on the Tencent news report.
For more insights into China tech, sign up for our tech newsletters, subscribe to our award-winning Inside China Tech podcast, and download the comprehensive 2019 China Internet Report. Also roam China Tech City, an award-winning interactive digital map at our sister site Abacus.
