Hong Kong beats Singapore on Microsoft’s ‘New World of Work’ index for APAC, but both still lag far behind emerging markets

Hong Kong topped the list of developed countries in the Asia-Pacific region on a new productivity index by Microsoft but was far behind emerging markets in the region, which are often less handicapped by red tape and entrenched business practices.

The so-called New World of Work (NWoW) index measured how well-equipped employees of medium-sized businesses (SMBs) are to perform in a mobile-first, cloud-first world. It included 200 respondents from Hong Kong and was published earlier this month.

“While technology plays a key role to enable work from anywhere scenarios and higher productivity, there are other aspects such as organisational culture, policies, infrastructure, enabling collaboration or ability to break down barriers to innovation which are becoming increasingly important for an organisation to be competitive,” said Horace Chow, general manager of Microsoft Hong Kong.

The index was designed to throw light on how dynamic a city or country’s business environment is. SMBs make up more than 98 per cent of total business enterprises in Hong Kong and about 90 per cent in Asia, according to Microsoft.

Hong Kong scored 36.67 out of 100, slightly below the APAC average of 40 but still above Australia (36.33), Singapore (34.67), New Zealand (23.33) and Taiwan (21.00 ).

But the five emerging markets measured all scored significantly higher, with Indonesia coming first (61.67), followed by the Philippines, Vietnam, Thailand and Malaysia