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Nvidia makes splash at CES 2016 by naming Volvo, owned by China’s Geely, as first customer for autonomous drive computer

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Volvo’s XC Coupe concept car, shown in this file photo from 2014, incorporates some of the flair desired by Geely founder Li Shufu as the Chinese owners try to find a balance with traditional European ways. Photo: EPA

Nvidia Corp. has unveiled a new, lunchbox-size super-computer for self-driving cars and said Volvo Car Group will be the new device’s first customer.

Volvo plans to install the device in 100 cars to be launched in 2017 as part of a large-scale trial of autonomous driving technology in Göteborg, Sweden, a spokesman for the automaker said.

Volvo is owned by China’s Geely Automotive Holdings. The 93-year-old Swedish automaker was purchased in 2010 when the Chinese company was known as Zhejiang Geely.

Nvidia made the announcement at the beginning of the Consumer Electronic Show here.

The new Drive PX 2 has computing power equivalent to 150 MacBook Pro computers, said company CEO Jen-Hsung Huang.

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