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Business Insider
TechTech leaders and founders

The LinkedIn founder’s formula for happiness and success

Reid Hoffman also says volunteering and using your expertise in an area that you care about is key

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Reid Hoffman. Photo: Business Insider
Business Insider

Way back before Reid Hoffman became the wealthy co-founder of LinkedIn, a venture investor extraordinarie and author of many books, he studied philosophy at Oxford.

He was about to go on for his PhD when he had an aha moment.

“I started thinking about what it would take to write a PhD. And I’d be lucky if maybe 50 people read it,” he told attendees at the prestigious Churchill Club annual award ceremony in Santa Clara on Thursday where he was being honoured with the 2016 Global Benefactor award.

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“Simply writing a PhD or academic book was unlikely to play much of a role in helping shape people’s lives as I wanted,” he said. So he looked around, and reasoned that writing software would be able to influence more people.

He learned to code, landed a job at Apple, then at Fujitsu, then did his first, failed start-up, an online dating startup SocialNet. He then joined PayPal before it sold to eBay for US$1.5 billion in 2002. After that, as a member of the so-called PayPal mafia, he founded LinkedIn.

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The idea of how to best influence change stuck with him. He came up with a formula for it:

Number of people touched x depth of impact x time = social impact.

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