Snap’s CEO personally paid Drake to perform at Snapchat’s New Year’s party — check it out
There was a strict ‘no photos’ rule for employees, and the Snapchat app even blocked them from sending pictures and videos from the venue
By Matt Weinberger
Snap, Inc., the parent company of Snapchat, held its lavish New Years Eve party at the L.A. Live complex in downtown Los Angeles. The highlight of the night: A surprise performance by Drake.
TMZ reported earlier that the party cost around US$4 million, with Snapchat employees getting flown in from all over the globe for the massive bash. Snap declined to confirm that number, but a spokesperson says that Snap CEO Evan Spiegel himself personally sponsored Drake’s appearance.
Taylor Lorenz of The Daily Beast reports via Twitter that the party was under a strict order of secrecy — the Snapchat app itself blocked any photos sent from the L.A. Live complex, and employees were told not to share any photos otherwise, either. We’ve reached out to Snap to confirm.
Snapchat blocked all snaps coming from Microsoft theater and surrounding venues where their giant NYE party was held last night and employees were explicitly told that they were not allowed to post anything from the party — even on Snapchat
— Taylor Lorenz (@TaylorLorenz) January 1, 2018
Regardless, some photos and videos of the night did appear on Instagram, and they show that Snapchat threw a massive, formal bash. Captions on some of the Instagram posts seem to confirm the “no photos” rule at the party.
A post shared by Michele (@m.i.c.m.i.c) on Jan 1, 2018 at 1:50am PST
A post shared by Jovanny Lopez (@chipy_pls) on Dec 31, 2017 at 11:32pm PST
A post shared by Holly Ann-AeRee (@hollyannaeree) on Jan 1, 2018 at 1:18am PST
A post shared by kasiakabob (@kasiakabob) on Jan 1, 2018 at 2:22am PST
A post shared by Louie St. Claire (@2klouiesaint) on Dec 31, 2017 at 11:01pm PST
Snap Inc. was celebrating a year that saw its long-awaited IPO. It’s now a US$17 billion company that posted US$561 million in losses for the nine months ending September 30th, 2017.