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Business Insider

Most Americans spend more time watching Netflix than socialising

The 100 minutes spent on Netflix is more than the time spent hanging out with their friends, exercising, and reading — combined

PUBLISHED : Sunday, 15 May, 2016, 8:24pm
UPDATED : Monday, 16 May, 2016, 12:00pm

Netflix made binge-watching a phenomenon, and it has become a big part of our lives.

According to consulting firm Deloitte, 70 per cent of US consumers now “binge-watch” TV (that is, watch more than one episode of a show back-to-back). And Netflix is perfectly set up to facilitate that, especially now that it arguably makes better shows than HBO.

But just how much Netflix do Americans watch now?

Streaming data site CordCutting.com came up with a nifty way to estimate it. In January, Netflix CEO Reed Hastings announced that Netflix subscribers were streaming 125 million hours per day. Later that month, Netflix passed the 75 million subscriber mark. If we assume that the amount streamed per subscriber hasn’t changed much since then, Netflix subscribers stream about 1 ⅔ hours of Netflix per day.

Let’s put that into a little perspective.

The Bureau of Labor Statistics tracks how Americans spend their time, and it turns out we spend 38 minutes a day “socialising and communicating,” basically hanging with our friends; 17 minutes participating in sports, exercise, and recreation; and 19 minutes reading.

Netflix subscribers watch Netflix 100 minutes a day, more than all three of those activities combined.

One caveat: these are two separate data sets looking at different groups of people. But if we assume that Netflix subscribers aren’t drastically different from the average American in their social lives, fitness, or reading time, the comparison roughly holds up.