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Korea Times

iPhone users more self-conscious, research shows

Compared to Android users, iPhone users have lower levels of honesty and humility, accroding to a UK research

PUBLISHED : Thursday, 01 December, 2016, 2:41pm
UPDATED : Thursday, 01 December, 2016, 2:41pm

By Lee Han-soo

Recent research by U.K. colleges into 500 people’s attitude toward their smartphones discovered different characteristics in the personalities of iPhone and Android users.

According to the research, iPhone users tended to have lower levels of honesty and humility, higher levels of emotions and self-consciousness and more open and outgoing nature compared to Android users.

iPhone users were 2.25 times more likely to be female than Android users, while the average age of iPhone users was likely to be younger ― the former rating 26.9 years as against 31.4.

The research showed that iPhone users were relatively inclined to regard their device as a status symbol.

They also tended to avoid devices that others preferred and were more likely emotional and self-conscious.

However, iPhone users’ level of honesty, humility and kindness were found to be relatively lower than that of Android users.

The iPhone users were also more likely to be interested in wealth, social status and breaking the rules for self-interest.  

Although there have been theories about the differences in the demographics and personalities of iPhone and Android phone users, the latest study is the first to prove the theory through empirical research.

The results were published on this month’s Cyberpsychology, Behavior, and Social Networking Journal.

http://www.koreatimes.co.kr/www/news/nation/2016/11/419_219227.html