China’s ZTE unveils new Blade V7 smartphones at Mobile World Congress, teams up with Spanish football club Sevilla
Company targets sales of up to 70 million handsets in 2016, reveals new sports marketing partnership and smart projector Spro Plus
China’s ZTE, the world’s sixth largest smartphone maker, is introducing new value-priced phone models and aims to sell between 60 million and 70 million devices overall this year, an executive said on Monday.
Waiman Lam, ZTE’s senior director of mobile devices, said in an interview at the Mobile World Congress in Barcelona that the company is cautiously targeting growth of around 60 million units, which would mark a 7 per cent rise in unit sales from 2015.
The higher end of its target range, 70 million units, would represent around 20 per cent growth over 2015.
“We’re proud to show off the Blade V7 and Blade V7 Lite to the world, and we’re starting here in Barcelona,” said Jacky Zhang, CEO of EMEA and APAC, ZTE Mobile Devices.
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“We know how important smartphones are to our daily lives, especially for capturing those significant moments. Hence, we’ve designed the Blade V7 and Blade V7 Lite with that in mind,” he said.