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DJI launches the ultimate selfie stick for US$299

Drone maker says bloggers, journalists and hobbyists are the target market

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The Osmo Mobile's "active track" feature allows a user to select a moving object and the device will automatically move to make sure that the point selected is always in focus. Photo: Arjun Kharpal
CNBC

Chinese drone-maker DJI has launched what could be the ultimate selfie stick.

The Osmo Mobile is a handheld device that users clip on to their smartphones. Using the company's DJI Go app, users can then carry out quite complex camera functions.

One feature is "active track" which allows a user to select a moving object and the device will automatically move to make sure that the point selected is always in focus, allowing smooth panning and other camera movements.

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In a demo at the IFA consumer electronics show in Berlin, DJI showed how the camera could track a dancer.

The selfie stick has a number of buttons and functions including a joystick that moves the arm that holds the smartphone, a "trigger" which allows you to stop Osmo Mobile from moving, and the ability to switch to selfie mode.

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Active track also works when the smartphone is in front camera mode, so if you put the Osmo Mobile on a surface and begin moving around, it will track you.

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