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Huawei ready to test US market again with smartphone aimed at iPhone X

China’s largest mobile phone supplier revs up its smartphones for the US consumer market, with next year’s release of its Huawei Mate 10 model

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Richard Yu Chengdong, the chief executive of Huawei Technologies’ consumer business group, said the Chinese company’s latest flagship smartphone model, the Mate 10, will become available in the United States from next year. Photo: EPA
Li Taoin Shenzhen

iPhone X, prepare to meet the Mate 10 in America.

Huawei Technologies, China’s biggest smartphone brand, will start sales of its flagship Android model through US mobile network operators next year, heating up the competition with Apple in its home market.

Shenzhen-based Huawei, which is also the world’s largest telecommunications equipment supplier, said it will unveil its US plans at the annual CES trade show in Las Vegas next month, confirming comments made by Richard Yu Chengdong, chief executive of the company’s consumer business group, to the Associated Press.

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Yu did not say which US mobile carrier will work with Huawei.

The US is a major market for any aspiring global smartphone supplier because its consumers spend more on mobile phones and success there burnishes the brand, according to analysts from Cyzone and IDC Asia-Pacific.

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“The US market is basically the largest gold mine for makers of expensive smartphones,” said Zhao Ziming, a senior analyst at Beijing-based consultancy Cyzone. “Americans, who are willing to pay a lot for their mobile handsets, are probably the consumers who change their phones most frequently in the world.”

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