Advertising

Ad campaigns remained healthy in April

Advertisement billboards in Causeway Bay. For the four months to March, advertising spending climbed to HK$13 billion from HK$11.6 billion the previous year. Photo: SCMP

Hong Kong's advertising market posted a 12 per cent year-on-year gain in April despite reduced spending by some key industries.

Wednesday, 22 May, 2013, 4:03am

SEC sues Chinese video firm Subaye for fraud

SEC sues Chinese video firm Subaye for fraud

The US Securities and Exchange Commission (SEC) is suing Chinese video-advertising and entertainment company Subaye for fraud, saying it has an "imaginary business" and has misled investors about its financial prospects and revenue.

10 May 2013 - 2:36am

Yahoo chief fails to unravel Microsoft advert deal

Marissa Mayer has been trying to end the deal for nearly a year.

Yahoo chief executive Marissa Mayer has attempted unsuccessfully to unravel a 10-year search-advertising pact with Microsoft in favour of a deal with Google, people familiar with the matter said.

9 May 2013 - 5:18am

Is political correctness in the eye of the beholder?

General Motors Chairman and CEO Akerson. Photo: Reuters

It's tough for big corporations to launch advertising campaigns these days. If they are too tame, no one pays attention. Too edgy, and someone is bound to be offended. Companies run for cover at a whiff of controversy. So General Motors executives who approved politically incorrect lyrics in a worldwide marketing campaign for the carmaker's new Chevrolet Trax SUV had to pull it from distribution.

5 May 2013 - 2:51am

GM pulls 'racist' Chevrolet 'ching-ching, chop suey' ad

A screen shot from the "After Midnight" commercial for the Chevy Trax, containing racist lyrics

Referring to China as "the land of Fu Manchu", where people say "ching-ching, chop suey", might have been considered acceptable, even amusing, when the lyrics were originally penned in the US in the 1930s.

3 May 2013 - 1:26am 41 comments

UK advertising regulator accused over child-targeted food adverts

British advertising regulators have been accused of failing to protect children from aggressive marketing by food firms using internet games and online ads. The Children's Food Campaign has called on ministers to introduce statutory regulation to close loopholes allowing ads banned from children's television to be shown on manufacturers' own child-friendly websites.

30 Apr 2013 - 2:07am

Ford's Indian advertising campaign ill-advised

Ford should have jumped on the brakes. Photo: Bloomberg

If it was publicity Ford Motors was seeking, it got it in trunk loads. For the launch of its Figo model, the Indian unit of the American carmaker must have wanted special attention paid to the bigger storage area.

8 May 2015 - 4:37pm 2 comments

Spending gets boost from Lunar New Year campaigns

Spending on advertising gets boost from Lunar New Year campaigns. Photo: AFP

Spending on advertising in Hong Kong grew modestly in the first two months of the year to HK$6.2 billion, driven by campaigns for the Lunar New Year shopping season.

28 Mar 2013 - 6:31am

TV consumer show exposes internet firm promoting spam ads

A member of a government consumer quality supervision team inspects jewellery in Qingdao. Photo: EPA

Some local internet service providers have been running spam adverts on major web portals and chat rooms without paying a cent, according to a nationally televised programme to mark World Consumer Rights Day.

16 Mar 2013 - 5:03am

Advertising spending in Hong Kong to see modest gains this year

The influx of mainlanders will drive advertising spending.

That conservative outlook was revealed in the latest survey, conducted by the Hong Kong Advertising Association and market-measurement firm Nielsen between December last year and early this month, on spending projections of about 100 key advertising and marketing executives.

28 Feb 2013 - 5:20am

Milk ad control plan a formula for disagreement

Baby formula manufacturers may face advertising controls. Photo: Reuters

When it comes to the emotive breast-versus-bottle debate, most developed countries follow the World Health Organisation and Unicef's International Code on Marketing of Breast-milk Substitutes, drawn up in 1981.

17 Feb 2013 - 4:09pm

Foster breastfeeding while promoting formula advertising code

WHO recommends breastfeeding exclusively until the age of six months. Photo: May Tse

New consumer protection rules for marketing and advertising tend to run the gauntlet of free-market principles. In the latest example major manufacturers of baby milk formula have cited economic freedom in their resistance to some aspects of a voluntary advertising code. These include prominent health warnings, such as the need to use very hot water to mix the formula, and the possibility of digestive upsets. Manufacturers are concerned about the effects of hot water on live organisms they claim are beneficial, and say the second warning doesn't apply to all formula milk.

12 Feb 2013 - 2:45am

Okinawa axes racy ad campaign using young women's thighs after outcry

A plan for body stickers to be worn by dozens of young women across Japan to draw visitors to Okinawa was scrapped due to public outrage. Photo: Reuters

First proposed in December, the plan was for body stickers to be worn by dozens of young women across Japan to draw visitors to the beaches and nightlife of the country's most southerly prefecture.

6 Feb 2013 - 5:28am

Investors cry foul at 'misleading' celebrity advertising

Investors of shopping malls have to check the background and track records of the developers and the property management company. Photo: Xinhua

The investors of Taishan Landmark complained that the 70,000 square metre shopping mall had been largely deserted since it opened in late 2010 because of poor management, and that their investments were going down the drain.

4 Feb 2013 - 4:40am

Deep-pocketed firms do battle with adverts on the air and in cyberspace

A car TV commercial for the big game. Photo: MCT

For the more than 30 brands - from luxury cars to laundry detergent - forking out as much as US$3.8 million for 30 seconds of airtime during the Super Bowl showdown, it's an advertising showcase like no other.

3 Feb 2013 - 6:57am

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