Advertising

Advertising spending in Hong Kong to see modest gains this year

28 Feb 2013

That conservative outlook was revealed in the latest survey, conducted by the Hong Kong Advertising Association and market-measurement firm Nielsen between December last year and early this month...

Milk ad control plan a formula for disagreement

17 Feb 2013

When it comes to the emotive breast-versus-bottle debate, most developed countries follow the World Health Organisation and Unicef's International Code on Marketing of Breast-milk Substitutes,...

Foster breastfeeding while promoting formula advertising code

12 Feb 2013

New consumer protection rules for marketing and advertising tend to run the gauntlet of free-market principles. In the latest example major manufacturers of baby milk formula have cited economic...

Okinawa axes racy ad campaign using young women's thighs after outcry

6 Feb 2013

First proposed in December, the plan was for body stickers to be worn by dozens of young women across Japan to draw visitors to the beaches and nightlife of the country's most southerly prefecture...

Investors cry foul at 'misleading' celebrity advertising

4 Feb 2013

The investors of Taishan Landmark complained that the 70,000 square metre shopping mall had been largely deserted since it opened in late 2010 because of poor management, and that their...

Opinion

Jake Van Der Kamp

An age-old problem and the sums that just don't add up

Howard Winn

HSBC suffers the Taibbi treatment in Rolling Stone

Shirley Yam

How tycoons' IPO 'losses' may hide profits at herd's expense

Deep-pocketed firms do battle with adverts on the air and in cyberspace

For the more than 30 brands - from luxury cars to laundry detergent - forking out as much as US$3.8 million for 30 seconds of airtime during the Super Bowl showdown, it's an advertising showcase...

Brands invest HK$40 billion in campaigns to boost sales

Media-monitoring firm admanGo reported that total advertising expenditure in the city rose 13 per cent from HK$36.03 billion in 2011, despite weak market sentiment caused by the sluggish economy...

Volkswagen is going ahead with Super Bowl ad that is criticised as racist

Titled "Get In, Get Happy", the 60-second spot has been seen more than 614,000 times on Volkswagen's YouTube site.

ADVERTISING

Shenzhen ad agency gets flak for billboard with nude children

A Shenzhen advertising firm has come under fire for using the image of four naked boys on an eight-metre-high billboard dominating a busy highway on the border with Hong Kong.

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MEDIA

Focus Media accepts US$3.7b buyout offer

Focus Media has agreed to go private in a US$3.7 billion acquisition led by its founding chairman, global investment firm Carlyle Group and leading mainland private equity companies.

ENVIRONMENT

Green activists spend 100,000 yuan on NY Times ad aimed at Xi's environmental policy

Two grass-roots environmental activists have run an advertisement in The New York Times calling on China's new leaders, including Communist Party chief Xi Jinping, to honour Beijing's commitments...