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American Airlines

AMR, the parent of  American Airlines, filed for bankruptcy in November 2011. While its chairman and chief executive Tom Horton rebuffed a takeover approach from US Airways after seeking bankruptcy protection, sources said early in 2013, that a merger with US Airways was likely.

Less than two weeks after United Airlines prompted a public relations crisis for dragging a passenger from his seat on an overbooked flight, rival American Airlines is trying to tamp down its own controversy. Photo: AFP

Airline industry shooting itself in foot with bad PR

It hardly seems credible, in this day and age, that people who deal with the public in their occupations are not mindful of the need to be seen as patient and polite, lest an unflattering video finds its way onto social media and damages perceptions of customer rel

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