Audi: A German automotive manufacturer, headquartered in Ingolstadt, Bavaria, specialising in luxury vehicles renowned for advanced engineering and innovative technology. They primarily target affluent urban consumers, including tech-savvy millennials, who value performance, style, and quality. Audi holds a strong global market position, ranking third in luxury market share. Known for its "Vorsprung durch Technik" philosophy and pioneering electric mobility, the company is strategically focused on sustainable and digital premium mobility, expanding its EV portfolio and global presence.