With the threat of bankruptcy and ruin looming for his company, Baidu founder and chief executive Robin Li Yanhong yesterday rallied employees to help change the culture inside the online search giant as it takes responsibility for a university student’s death last month.
China’s biggest search engine Baidu was put under investigation in May 2016 after the death of a cancer-stricken young man who had opted for treatment sourced online. Wei Zexi, 21, underwent an experimental immunotherapy programme that he had found on top of his Baidu search results. The treatment caused him to lose critical time for cure and he died in April 2016. Baidu charges advertisers for ranking them high in its online searches.