Baijiu is a liquor (the word means white liquor) distilled in China that is sought after for official banquets and for gifts. Kweichow Moutai is probably the best known baijiu. Sales of the potent white spirit have risen in recent years, powered by a boom in the luxury market in China.

Baijiu is distilled from sorghum, wheat or rice. Photo: Bloomberg

China's Baijiu makers eye overseas markets to increase revenues

According to data from International Wine & Spirit Research, mainlanders drank more than 11 billion litres of baijiu last year, and the spirit, distilled from sorghum, wheat or rice, accounted for more than one-third of all spirits consumed in the world.