Baijiu is a liquor (the word means white liquor) distilled in China that is sought after for official banquets and for gifts. Kweichow Moutai is probably the best known baijiu. Sales of the potent white spirit have risen in recent years, powered by a boom in the luxury market in China.
According to data from International Wine & Spirit Research, mainlanders drank more than 11 billion litres of baijiu last year, and the spirit, distilled from sorghum, wheat or rice, accounted for more than one-third of all spirits consumed in the world.Friday, 31 May, 2013, 4:41am
Chinese baijiu, a flammable, pungent white liquor averaging a 110-proof wallop, is the world’s most consumed form of liquor thanks to its popularity in China, but for the first time distillers are looking to develop export markets.29 May 2013 - 9:04pm
The two firms admitted on their official websites earlier that they had violated antimonopoly laws by charging penalties to distributors who sold their baijiu alcohol products at lower prices than the producers had required.20 Feb 2013 - 5:24am
Baijiu, particularly the more expensive brands, was not in great demand this festive season as a result of the central government's crackdown on extravagance ahead of the Lunar New Year, said Liu Yuan, the secretary-general of the China National Association for Liquor and Spirits Circulation. As a result, liquor retailers were heavily discounting their stock.13 Feb 2013 - 5:33am
For those who don't follow the China liquor market too closely, baijiu makers have been under pressure since the beginning of the year, when media first began reporting that their products contained unsafe levels of plasticisers.6 Feb 2013 - 12:44pm
Mao-tai is at a crossroads. Prices for the highly alcoholic drink have collapsed after a de facto ban on its use at official functions.
Meanwhile, global luxury brands are circling the market and snapping up stakes in distillers that make sorghum-based spirits.18 Jun 2012 - 12:00am
Xu Guanghui had not seen his family for two years when he sat down for a celebratory feast in Luzhou, Sichuan province. The 34-hour bus journey over bumpy roads to get to his family from his job in Guangdong had taken its toll, and he was apprehensive about the homecoming.3 May 2012 - 12:00am
It has been just under 20 years since Belgian Jack Leblanc heeded a call to go to China and arrived in Chongqing with a suitcase of science books to teach at a university. The freshly minted nuclear physics graduate had abandoned the prospect of a car and a house in the Brussels suburbs for the unknowns of the teeming, riverside metropolis.20 Apr 2009 - 12:00am
Several toasts into a long dinner for visiting reporters, an official in the old steel town of Benxi is inspired to share a traditional saying from northeastern China: 'If you have liquor without food, it can be bad for your health. But if you have food without liquor, then you don't have any liquor.'17 Jul 2008 - 12:00am
Former printer Xu Weiqing was quick to spot a gap in the market and opened a small store selling foreign-brand liquor in the increasingly popular yet traditional area of Jiaodaokou, in the heart of Beijing.30 Apr 2008 - 12:00am