• Sat
  • Jul 12, 2014
  • Updated: 3:00am

Brand

Spoilt for choice

Luxury cosmetics brands are going the extra mile to attract affluent customers, writes Tama Lung.

Monday, 24 December, 2012, 5:27pm

Online retailer hopes to change how the world perceives 'Made in China'

There's just a small note of irony in the tag line for new Shanghai-based e-tailer Bundshop.com, which proudly states: "Made in China is dead, designed in China killed it".

23 Jan 2013 - 4:42am

China's deals in US to hit record

Chinese investments in the United States next year will surpass those this year, given the billions of dollars of deals expected in the first quarter, analysts said.

17 Dec 2012 - 5:30am

German lifestyle brand focuses on its unique style

Tapping into more than three decades of European furniture and interior know-how, German brand Fink - The Art of Living brings a slice of overseas sophistication to Horizon Plaza.

For more than six years, the company has showcased collections of exclusive and original designs, valuable materials and superior craftsmanship across Hong Kong.

7 Sep 2012 - 11:04am

Garment firm buys out British brand

Garment maker YGM Trading is confident it can recapture the glory days of the 161-year-old British fashion label Aquascutum, which once dressed English royalty and won the Queen's Award for Exports four times.

'Now the entire business is under our ownership, which removes the uncertainty over the fate of the brand in Europe,' YGM managing director William Fu Sing-yam said.

21 May 2012 - 12:00am

The message is the medium

Branding, an intangible yet powerful marketing weapon for corporates and even individuals to stand out from the crowd, is always the expertise of public relations (PR) firms and professionals. And these days, Greater China's rocketing demand for luxury and lifestyle products is propelling the region's PR industry to new heights.

7 Apr 2012 - 12:00am

'The brand is all about people'

A veteran of the hospitality sector in Asia, Brian Williams helped set up Swire Hotels in 2006 as a new venture under the parent group's property arm. As managing director, he has seen the company establish a firm presence in Hong Kong's luxury and high-end business markets with The Upper House and East.

17 Mar 2012 - 12:00am

Fighting on twin fronts

With more than its fair share of purist fans, it seems hard for Officine Panerai not to sometimes feel stuck between a rock and a hard place.

In a market of excesses, the brand has resolutely stood behind two lines - the Radiomir and the Luminor - since its early days.

14 Mar 2012 - 12:00am

Big growth in brand loyalty is predicted

Mainland consumers will develop stronger brand loyalty in the coming decade, says McKinsey in its latest consumer behaviour forecast.

8 Mar 2012 - 12:00am

Founder taps roots to keep Piquadro in touch with iPad app

Although discerning buyers appreciate in person the craftsmanship of veteran artisans, sometimes it pays to be able to shop with the touch of your fingers.

31 Oct 2011 - 12:00am

Pages