Brand Management

Luxury brands put own hands on deck

Burberry is one of several luxury brands that have dispensed with mainland agents to run their shops themselves. Photo: Bloomberg

Luxury brands are increasingly reclaiming distribution rights from their mainland agents to assert tighter control of sales channels and better meet the growing sophistication of shoppers in the world's biggest luxury market.

Monday, 7 January, 2013, 4:31am

Lenovo redraws business lines as its product range grows

Lenovo has reportedly split its main business into Lenovo group and Think group to help improve and simplify its brand strategy. Photo: Bloomberg

Lenovo, the world's largest supplier of personal computers, has reportedly split its main business into two to handle its growing range of products, according to the Beijing News yesterday, citing an internal e-mail from chief executive Yang Yuanqing.

7 Jan 2013 - 4:31am

Ethics and care make eco-furniture store Tree grow well

Tree managing director Kate Babington

It is not only the top executives of luxury brands like Louis Vuitton or Gucci that have trouble with cheap imitations. Managers at eco-chic furniture store Tree also battle unscrupulous copycats.

Tree managing director Kate Babington, a former executive of The Body Shop, says it is the No 1 de-motivator of staff attempting to sell their product.

17 Nov 2012 - 4:13am

Leader must be able to drive brand

This is a chance to exercise your creativity in this newly created role of brand manager.

Neo Derm, a leading professional aesthetic solutions provider, needs someone to make the brand a leading player in its category and foster business growth with a good balance between sales targets and brand building.

20 Oct 2007 - 12:00am

Visionary artists who can dazzle

Relatively new profession starts to play a big role in HK retail business

The eye-catching window displays seen at fashion stores are often more than mere showcases for a company's latest products.

Some of the displays are of such high quality, and show such high levels of creativity, that they can qualify as works of installation art in their own right.

13 Oct 2007 - 12:00am

Making a brand of yourself is catching on fast

Leading corporations invest vast amounts of money and human resources to build and maintain their corporate image.

29 Sep 2007 - 12:00am

Manage a new brand for top clothing outfit

This is a perfect opportunity for someone who wants to make a mark in the apparel industry with a new lingerie line for young women.

A Japanese company that specialises in the production and marketing of other clothing brands is launching its own lingerie brand. The company is looking for an experienced person to promote the brand and lead its team in Hong Kong.

27 May 2006 - 12:00am

Sa Sa's expansion is more than just cosmetic

A well-known high-street name offering products that are particularly easy on the eye is looking for high-calibre candidates for four management posts in Hong Kong and the mainland.

24 Jul 2004 - 12:00am

Calling all brand specialists

Both Hong Kong and mainland companies are urgently seeking professionals to help them market and sell their products

To take a brand from being unknown to a household name requires a good product, a huge marketing effort and a superb marketing team.

31 Jan 2004 - 12:00am