• Tue
  • Jul 29, 2014
  • Updated: 4:20pm

Branding

Banks branch out into modern world of branding in retail spaces

Try to picture all the Bank of China (Hong Kong) branches in a 10-block radius from where you are sitting. Having trouble? That was the problem Greg Pearce and James Oliver of One Space encountered when they were hired to redesign a BOCHK branch two years ago.

Wednesday, 22 May, 2013, 3:51am

Yum reels as avian flu eases

Embattled hoteliers and restaurant operators whose businesses have been hit by China's H7N9 bird flu outbreak are finally getting some relief with Shanghai's formal cancellation of its bird flu emergency after the city went three weeks without any new cases.

13 May 2013 - 11:31am

China needs to break the barriers to innovation

China's companies are taking to the world in leaps and bounds. But despite firms extending their reach with purchases and products, global Chinese brand recognition remains low. Part of that has to do with insufficient international experience and marketing, but much is also about a lack of innovation and creativity.

18 Apr 2013 - 3:18am 1 comment

Dongguan hopes to rid image as China's 'sex capital'

New promotional videos launched by the city’s propaganda arm aim to shed Dongguan’s reputation as a city of sin, the Yangcheng Evening News reported on Wendesday.

28 Feb 2013 - 5:39am 4 comments

McDonald’s to become 'Macca’s' in Australia

Global fast food chain McDonald’s is embracing its Australian nickname Down Under, with selected stores around the country changing their signage on Tuesday to “Macca’s”.

The world-first change -- a temporary measure -- comes after a branding survey commissioned by the hamburger restaurant found that 55 per cent of Australians called the company by its shortened name.

8 Jan 2013 - 10:12am

Swiss watchmaker Parmigiani Fleurier eyes booming mainland market

Swiss watchmaker Parmigiani Fleurier aims to tap into the booming Chinese market with affordable luxury watches.

20 Dec 2012 - 3:19am

Hong Kong homeware shops source more locally

The Candle Company in Lyndhurst Terrace had been open for four years when its owner, Ian Carroll, asked Vivian Fung to take a critical look at the shop. "The business was run very haphazardly," says Carroll, and he asked Fung to suggest ways to improve it.

14 Nov 2012 - 3:16am

French knife-making village Laguiole renounces name in brand row

Residents of Laguiole, a village synonymous with the manufacture of France's most famous knives, have symbolically "unnamed" the place in protest at losing control of the name.

The villagers are furious that the name Laguiole has passed into the hands of an entrepreneur who allows it to be used to sell made-in-China knives and barbecues.

1 Oct 2012 - 4:27am

HK losing luxury shopping appeal

Mainland shoppers are increasingly buying luxury goods locally, turning away from high-end stores in Hong Kong and abroad, according to a survey by a communications company.

27 Jul 2012 - 12:00am

Ruling favours Apple in hearing over iPad name

Apple, fighting for the right to use the 'iPad' name on the mainland, won a Hong Kong court ruling yesterday, barring its legal adversary from introducing certain evidence in an upcoming trial in the city.

22 May 2012 - 12:00am

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