• Mon
  • Dec 29, 2014
  • Updated: 7:23pm

Burson-Marsteller

Harold Burson

TRIAL PERIOD During the second world war, I was in the army, and I went overseas [from the United States] in mid-1944 in a combat engineer group.

Sunday, 8 July, 2012, 12:00am

Kung fu double finds her niche

The first time Li Yifei saw Michael Jackson's Thriller video in the early 1980s, it gave her a clear direction in life. 'I said I've got to go to a country with something as exciting as that,' said the Beijing-born advertising supremo who, a decade later, was to influence the next generation of Chinese youth through the medium of music videos.

12 Dec 2009 - 12:00am

Appointments

David Lindsay

Deputy managing director

Vigers Asia Pacific

3 Jul 2004 - 12:00am

PR firm back to boost confidence

The public relations firm that rebranded Hong Kong as 'Asia's world city' and designed its fiery dragon symbol two years ago has been asked by the government to help restore the city's image and regain investor confidence as moves begin to look beyond the Sars crisis.

11 May 2003 - 12:00am

Impression negative after emphatic 'no'

In what circumstances is the word 'no' open to interpretation?

Certainly in date-rape terms, it has been a popular conundrum put forward by desperate defence lawyers, predominantly when their client is guilty.

In the context of the classic relationship question, 'Do I look fat in this?', the snappy 'no' retort is perhaps more rhetoric in nature.

9 Apr 2003 - 12:00am

$9.3m budget to find out how others see us

A $9.3 million consultancy contract has been awarded to find out people's perception of Hong Kong and how to better market the SAR overseas.

Public relations firm Burson-Marsteller was given the one-year contract, beginning this month, and will conduct interviews among people locally and overseas - including in North America, Europe, Singapore and Australia.

29 Apr 2000 - 12:00am

PR firms see black type in red fever

MUSHROOMING investor interest in red chips and other China-related stocks is boosting business among public relations (PR) firms as companies seeking listings attempt to secure an advantage in an increasingly competitive market.

22 Jun 1997 - 12:00am

Constant contact helped CEPA with $5.9b float

BURSON Marsteller handled the public relations of the successful listing of Gordon Wu's Consolidated Electric Power Asia.

The $5.9-billion float, underwritten by Peregrine and Wardley, was the biggest fund raising by a Hong Kong company.

23 Feb 1995 - 12:00am

Agencies see bright advertising market

CHINA will be the world's third or fourth largest advertising market in 10 years' time, industry professionals predicted yesterday on the first day of a two-day conference on mainland advertising.

24 Nov 1994 - 12:00am

Firm to reveal political ropes

ONE of the territory's best-known political commentators will next week launch what is claimed to be the first consultancy service concentrating exclusively on public affairs in Hong Kong.

Lo Chi-Kin's eponymous new company will provide a comprehensive package to the local and international business community.

12 Jan 1994 - 12:00am

No call for intimate messages

WE broke the habit of a lifetime recently and filled in a consumer questionnaire.

It was all in a good cause - Burson Marsteller had pledged to send $300 to Operation Santa if we faxed back our opinions about telephone messages.

29 Dec 1993 - 12:00am

BM changes

BURSON-Marsteller has reorganised its regional management team for Asia.

C. T. Hew has moved from Malaysia to Hong Kong to become president, responsible for Hong Kong, China and Taiwan. Keith Sharp has become chairman of the region, and will focus on Singapore, Malaysia, South Korea, Thailand and India. Charles Newton has been made vice-chairman.

22 Sep 1993 - 12:00am

A black-slapping double

It is always pleasing to give credit where credit's due.

And maybe some sort of recognition should be given to the ''success'' of the year-long ''Spirit of Hennessy'' campaign run by Burson-Marsteller.

14 Apr 1993 - 12:00am