Topic

Coca-Colai

The Coca-Cola Co of Atlanta, Georgia, produces the popular carbonated soft drink, often referred to as “Coke”, that was invented in the late 19th century. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.

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Coke is coming out with premium milk that has more protein and less sugar than regular. And it’s betting people will pay twice as much for it.

Coca-Cola keeps the recipe for its 127-year-old soda inside an imposing steel vault that is bathed in red security lights. Several cameras monitor the area to make sure the fizzy formula stays a secret.

Faced with falling sales of its diet soft drink, Coca-Cola is taking a radical tack with marketing by running advertisements in the US that, in essence, say their products are safe to consume.

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The new bottles are made using sugarcane grown in Brazilian plantations and the material replaces one of the two key components of plastics, which are derived from crude oil.