Communication Design

Spoilt for choice


Luxury cosmetics brands are going the extra mile to attract affluent customers, writes Tama Lung.

Monday, 24 December, 2012, 5:27pm

Many more PR firms promoting the arts in HK

Many more PR firms promoting the arts in HK

Until about a couple of years ago, there were only a few public relations companies in town which handled the arts. I guess there just wasn't that much art to deal with back then. I remember calling producers in performing arts and gallery managers/owners (in visual arts) directly for information about their upcoming shows.

31 Aug 2012 - 2:45pm

Mainland to take No 2 spot in ad market

The mainland is predicted to remain on track to become the world's second-largest advertising market next year despite concerns over an economic slowdown.

A report by New York-based research firm eMarketer yesterday forecast total advertising spending on the mainland would reach US$52.9 billion next year, a significant increase from US$46.3 billion estimated this year.

15 Aug 2012 - 10:54pm

How a tragedy transformed my life

Andy Ann is very much his own man and marches to the beat of his own drum. He is the founder of the successful digital media and advertising firm New Digital Noise and a raft of other web-based businesses, including Hot Media, Hot Mob and Social Med, a Facebook analytical tool that monitors more than 1,000 brands globally.

15 Aug 2012 - 10:54pm

Hotel industry provides room for creativity

Advertising firms are not the only places for graphic designers to showcase their talent. They are also in demand at hotels that want to create attractive decorations, menus, name cards and many other items.

Henry Wong Cheuk-fai (right), art director at Langham Place Hotel, Mongkok, is a graphic designer who used to work in advertising.

29 Jun 2012 - 12:00am

Growth in newspaper advertising predicted

Newspaper and television advertising will grow strongly in Hong Kong through to 2016, PricewaterhouseCoopers said yesterday.

The global consultancy said surging numbers of consumers using smartphones and other mobile devices will also increase opportunities for digital delivery of content and advertising.

13 Jun 2012 - 12:00am

Flat buyers still have to beware

The abbreviation GFA signals buyer beware in the city's housing market. The use of gross floor area in advertising and marketing by developers and agents can inflate the quoted size of a flat by including communal areas such as staircases and lobbies. In some new estates, according to the consumer watchdog, this has accounted for as much as 32 per cent of the quoted size of a flat.

28 May 2012 - 12:00am

GolinHarris redesigns agency model

In response to the ever-growing demand from its public relations clients for multi-platform campaigns, communications agency GolinHarris has re-engineered the way it conducts its business.

19 May 2012 - 12:00am


New bill will ruin creative rights

The government's proposed Copyright (Amendment) Bill has stirred a lot of criticism. I believe its approval will lead to many people committing offences.

15 May 2012 - 12:00am

Glass falls 40 storeys off hotel, just missing workers

Calls for new safety rules following a huge blaze at a luxury hotel in North Point gained impetus yesterday as three people narrowly avoided injury after a shard of glass fell more than 40 storeys from the building.

Hundreds of guests had to be evacuated from the burning Harbour Grand Hotel in the early hours of Saturday, although no one was injured.

24 Apr 2012 - 12:00am

The message is the medium

Branding, an intangible yet powerful marketing weapon for corporates and even individuals to stand out from the crowd, is always the expertise of public relations (PR) firms and professionals. And these days, Greater China's rocketing demand for luxury and lifestyle products is propelling the region's PR industry to new heights.

7 Apr 2012 - 12:00am

'The brand is all about people'

A veteran of the hospitality sector in Asia, Brian Williams helped set up Swire Hotels in 2006 as a new venture under the parent group's property arm. As managing director, he has seen the company establish a firm presence in Hong Kong's luxury and high-end business markets with The Upper House and East.

17 Mar 2012 - 12:00am

Education is the way out

I am writing in response to the Editor's letter 'Stop before it's too late' (Young Post, February 28). It is a shocking fact that children as young as 11 are engaged in compensated dating.

6 Mar 2012 - 12:00am

Illustration Now! Vol 4

Illustration Now! Vol 4 edited by Julius Wiedermann Taschen

Taschen's Illustration Now! is a sumptuous compendium of new illustrative design work from around the world - and mightily impressive much of it is. The problem is that the book's format and editing frequently make it difficult to judge just how impressive.

12 Feb 2012 - 12:00am

Key strategies help unlock creative minds

My son is quite a good writer and likes reading, but he tells me he really dislikes creative writing. He puts very little effort into it, and his stories and poems don't reflect his writing ability. Does this matter?

5 Feb 2012 - 12:00am