Delifrance back in China after 20 years

Jean-Manuel Leveque, managing director of Delifrance, says the baker's 1980s foray into the mainland was probably too early. Photo: May Tse

Delifrance is planning a comeback in the mainland market, brushing off a failure across the border more than 20 years ago. It is opening two bakery cafes in Shenzhen and Guangzhou next year as part of the new push.

Monday, 22 July, 2013, 2:51am

What is the best aspect of French culture?


The closest I've come to French culture is eating at a Delifrance. I like the versatile nature of French food. Especially the baguette: you can make a sandwich with it, or most interestingly, use it as a baseball bat.


4 May 2003 - 12:00am

Tourists will not visit 'commercial desert'

I refer to the letter by J. Anderson headlined 'Stanley Market will not be missed' (South China Morning Post, April 11).

It seems the height of arrogance that one should assume a merchant should sell you something simply because you have offered a price. I always thought buying and selling was a two-way process.

19 Apr 2002 - 12:00am

Special city

In spite of the erosion of the rule of law I would like to say why I love Hong Kong.

Recently I went for a late breakfast in Delifrance and purchased my meal. I then looked for a newspaper.

21 Mar 2000 - 12:00am

Wake up and smell the coffee

One morning recently, I stopped at a branch of Delifrance on my way to work and bought two croissants and a cup of coffee for breakfast. These three items were put in three separate bags.

8 Mar 1999 - 12:00am


Surprised I write to take issue with Delifrance over the prices in its new branch in Stanley. Great publicity launched this branch and it is certainly a welcome addition to facilities in Stanley, as, in general, food and beverage outlets are of a high standard.

9 Feb 1997 - 12:00am

Approval for IPO

Delifrance Asia, a maker and seller of French pastries, says it has won preliminary approval from the Stock Exchange of Singapore for an initial public offering.

2 Oct 1996 - 12:00am

Delifrance feeds more sweet teeth

IN various corners of Hong Kong there are places which are a little piece of France.

They are the Delifrance cafes, a French-owned business with major plans to expand.

They now have 10 outlets in Hong Kong. Two more are opening in the next two months.

But it is hoped that within the next five years the chain will extend to 60 French-style cafes.

14 Jul 1994 - 12:00am