Data Mining

Barack Obama (centre) with supporting celebrities Jay-Z (left) and Bruce Springsteen at a campaign event in Columbus, Ohio.

The algorithm of life is a powerful thing

My wife thinks George Clooney has universal appeal. But according to the data-mining quants who helped propel Barack Obama back into the White House, the liberal film star and Obama supporter is most attractive to women aged between 40 and 49 on the west coast of the United States.