Film Trailer

One Day

One Day by David Nicholls HarperCollins (enhanced e-book)

Sunday, 18 September, 2011, 12:00am

i-Trailer promos

According to Naomi Klein's influential book No Logo, much corporate marketing is the result of old people trying to figure out what young people like. The results can often be as disastrous as the spectacle of a dad trying to appear cool in front of his teenage son's friends.

15 Aug 2010 - 12:00am


Trailers put together the best bits of movies to make enticing promos, so it's no wonder that they are often far more entertaining than the films they advertise. This is especially true now that Hollywood films have dispensed with storylines, and become collections of 'best bits' to appeal to visually dyslexic teenagers.

20 Jun 2010 - 12:00am

Fans get a taste of Johnnie To's Vengeance as new film trailer sneaks onto the internet

Nothing gets by savvy bloggers, especially those online cinephiles with a special affinity for Asian cinema. One of the cool pieces of news spreading among movie sites is the discovery that a theatrical trailer for Johnnie To Kei-fung's new movie, Vengeance, has surfaced on the Web.

16 Apr 2009 - 12:00am

Festival of fakes

As exclusive trailers go, seems to have them in droves. There's a clip for The Exorcist V, for example, directed by shaky-footage horror-flick Rec's Jaume Balaguero; then there's one for The Disgrace in 3D, a gritty mother-and-son drama rendered via three-dimensional imagery and presided over by Juan Antonio Bayona of The Orphanage fame.

23 Nov 2008 - 12:00am

Violent trailers mar family fun at the movies

It has been a refreshing change to see so many good family-rated films hit our movie screens over the past few weeks, among them Nanny McPhee, The Wild and Shaggy Dog.

However, I am shocked and amazed that the trailers preceding these movies are far from family-orientated.

7 May 2006 - 12:00am

Tenth times ahead for horror fans

Are the Pang brothers getting just a little ahead of themselves? Hong Kong's shock-meisters - twin directors Danny and Oxide Pang - are returning to their successful The Eye horror series with a third instalment. But instead of following an orderly numerical progression, the new film, to be released on March 24, is named The Eye Ten.

17 Feb 2005 - 12:00am

Left in the dark about future presentations

When I go to the cinema in Hong Kong I am always disappointed by the lack of trailers shown before the start of the main feature, letting us know about upcoming films.

Therefore, I often do not know a film is to be shown in Hong Kong until it has arrived.

Sometimes I only know about a movie being on when I see the poster outside the cinema.

16 Jun 2002 - 12:00am

No hints given

We refer to the letter from 'Name And Address Supplied' headlined 'Trailer foul-up' (South China Morning Post, March 23).

There were a number of trailers promoting the first episode of the new series of The West Wing on TVB Pearl.

In the trailers, we only showed that the president had been shot and was being taken to hospital.

9 Apr 2001 - 12:00am

TV station's bad timing out of order

TVB Pearl regularly runs an advert warning parents to be aware of what their children watch on television.

In it parents are told that some TV contains adult content unsuitable for children.

21 Dec 2000 - 12:00am

Pre-final teaser used 'shock' approach

I refer to the letter from Simon Graves headlined, 'Soccer match publicity distasteful' (South China Morning Post, May 18).

30 May 2000 - 12:00am

Film trailers nonsense

I feel I must say a few words about TVB Pearl.

The worst thing about the station has to be the rather annoying male voice that we hear introducing every programme, most of the commercials and the absolutely ridiculous government/public service announcements. Surely the poor guy's throat must be worn out by now - give him (and us) a break, please.

20 Feb 1998 - 12:00am

TVB trailing behind in taste

I write to express my disgust at the timing of trailer advertisements that TVB Pearl showed to promote two films in its evening slots, The Crow and RoboCop.

It is bad enough that these trailers are disgusting and depraved in their own right, but to show them at times when children may be watching is reprehensible.

30 Jul 1996 - 12:00am

Screen test

WE note with concern the objection raised by M. K. Mayliss (South China Morning Post, June 14) headlined ''Ad outrage'', to the TV trailers on teachers molesting children in their classes shown during the air-time of Barney and Friends.

5 Jul 1994 - 12:00am

Trailer not for children

AS a parent I believe it is my responsibility to monitor what my children view on television. However, I am frequently disturbed by the movie trailers that pop up on the screen when they are least expected.

17 Mar 1994 - 12:00am