The Hong Kong-listed AV Concept has appointed the South Korean pop star Psy as the exclusive global brand ambassador for its headphone brand "Soul".
Gangnam Style is a song by 34-year-old South Korean rapper Psy. Its music video was released on July 15, 2012, featuring a unique horse-riding dance in a comical portrayal of people living in the Gangnam district of Seoul. The video quickly went viral around the world and in late October became the most liked video in YouTube history. It inspired a spate of global parodies.