Gangnam Style | South China Morning Post
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Gangnam Style

Gangnam Style is a song by 34-year-old South Korean rapper Psy. Its music video was released on July 15, 2012, featuring a unique horse-riding dance in a comical portrayal of people living in the Gangnam district of Seoul. The video quickly went viral around the world and in late October became the most liked video in YouTube history. It inspired a spate of global parodies.

AV gives headphones some Gangnam Style

South Korean rapper Psy's 'extraordinary talent and wisdom as well as his sense of music trend' perfectly align with the style of Soul headphones, says AV. Photo: Reuters

The Hong Kong-listed AV Concept has appointed the South Korean pop star Psy as the exclusive global brand ambassador for its headphone brand "Soul".

Monday, 27 May, 2013, 4:41am

Psy imposter fools celebrities at Cannes Film Festival

Naomie Harris and the impostor, in a photo she posted on Twitter

A man from rural France impersonated South Korean "Gangnam Style" entertainer Psy at the Cannes Film Festival, eating, drinking and partying with the stars in Cannes for two days, press reports said yesterday.

24 May 2013 - 2:18am

Psy agency eyes China presence

South Korean singer Psy, whose Gangnam Style video has recorded 1.6 billion view on YouTube, performs in New York. Photo: Reuters

YG Entertainment, the record label and agency that represents South Korean pop sensation Psy, plans to expand into the China market by setting up a firm on the mainland this year.

13 May 2013 - 3:31am 1 comment

President praises Psy, but video is banned

Psy performing his new song Gentleman in Seoul. Photo: AP

Gangnam Style star Psy was praised by South Korea's president and slammed by its state broadcaster all on the same day yesterday as his new song Gentleman made more than just musical waves.

19 Apr 2013 - 2:44am

Psy unveils hip-swinging dance music video to new song 'Gentleman'

South Korean rapper Psy during his concert 'Happening' at Seoul's World Cup stadium on Saturday, where he performed new song 'Gentleman' in public for the first time. Photo: Reuters

The music video, released a day after the song hit online stores worldwide, registered 10.7 million hits on YouTube in the 15 hours after its debut at a packed concert in Seoul.

14 Apr 2013 - 2:55pm

Forget Kim Jong-un, Psy's new single is all the rage

Psy performs Gangnam Style at a concert in Istanbul. Photo: AFP

Even North Korean leader Kim Jong-un's threats of nuclear war can't divert world attention from the big event on the Korean peninsula this week - the launch of Psy's follow-up to his global hit Gangnam Style.

12 Apr 2013 - 2:25am

Kim Jong-who? Psy to launch new song Gentleman

Is Psy, with his horse-riding dance, a one-hit wonder? Photo: AFP

Even Kim Jong-un’s threats of nuclear war can’t divert world attention from the main event on the Korean peninsula this week – the launch of Psy’s hugely anticipated follow-up to his global hit Gangnam Style.

29 Aug 2013 - 4:13am

New South Korean president Park vows to make people happy

Rapper Psy performs at the inauguration. Photo: Reuters

Following a jaunty ceremony featuring a 21-gun salute, folk dancers and Gangnam Style star Psy, Park Geun-hye, who was sworn in on Friday as president of South Korea, made a revolutionary promise - to make her workaholic, ultra-competitive, ultra-stressed people happy.

26 Feb 2013 - 2:59am

Embezzler had plastic surgery, but lure of Gangnam bars leads to his arrest

A South Korean man who embezzled US$4.3 million and had plastic surgery to evade capture has been arrested after a hostess-bar spending spree in Seoul's upmarket Gangnam district.

23 Feb 2013 - 2:48am

Gangnam Style earns US$8m for YouTube

South Korean rapper Psy performs his hit "Gangnam Style", which became the first video to break a billion views on YouTube. Photo: Reuters

Google said on Tuesday that the YouTube page showcasing the Gangnam Style video by South Korean rapper Psy has reaped more than US$8 million in ad revenue.

Google chief business officer Nikesh Arora revealed the figure while discussing the money-making potential of YouTube during a quarterly earnings call with financial analysts.

29 Aug 2013 - 4:13am

Gangnam Style becomes first YouTube video to pass 1 billion views

The number of hits passed the one-billion mark on Friday. Photo: AFP

South Korean rapper Psy's viral hit Gangnam Style became the first video to break a billion views on YouTube, marking a historic internet milestone.

The view counter for Gangnam Style, which was posted on the video-sharing site on July 15, clicked over into 10 figures late on Friday night.

23 Dec 2012 - 1:45pm

Psy’s ‘Gangnam Style’ reaches one billion views

 Psy's "Gangnam Style" became the first video to hit a billion views on YouTube on Friday. Photo: AFP

Psy’s “Gangnam Style” became the first video to hit a billion views on YouTube on Friday, marking a fresh milestone in the global craze for the South Korean rapper and his horse-riding dance.

22 Dec 2012 - 4:52pm

Psy’s riches from ‘Gangnam Style’ not made at home

Psy (centre) performs with backup dancers during the second night of KIIS FM's Jingle Ball at Nokia Theatre LA Live on Monday in Los Angeles. Photo: AP

As Gangnam Style gallops toward one billion views on YouTube, the first Asian pop artist to capture a massive global audience has become richer click by click. So too has his agent and his grandmother. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia.

6 Dec 2012 - 2:36pm

Psy gallops off with four awards at Asian music show

South Korean pop singer Psy poses on the red carpet as he attends the Mnet Asian Music Awards in Wan Chai. Photo: Felix Wong

Global sensation Psy stormed Hong Kong yesterday, sweeping four awards to become the biggest winner at the Mnet Asian Music Awards, or Mama.

The 34-year-old South Korean rapper's Gangnam Style song, the most watched video in YouTube's history, was named song of the year at the star-studded show at the Convention and Exhibition Centre in Wan Chai.

1 Dec 2012 - 1:27pm

How Korean culture stormed the world

Illustration: Stephen Case

With his slicked back hair, powder blue suit and goofy horse dance, South Korean rapper Psy, who is in Hong Kong today, turned Gangnam Style into one of the musical hits of the year.

1 Dec 2012 - 1:30pm