Giordano

Giordano International is a Hong Kong-based retailer of men's, women's and children's clothing founded in 1981 by Jimmy Lai, who sold the company in 1996. The company listed in Hong Kong in 1991.

Hong Kong rents put brakes on expansion in the city. Photo: May Tse

Giordano sets out to erase memories of past mistakes

Casual apparel retailer Giordano International plans to push its main label upmarket and raise prices by 10 to 15 per cent over the next two years, leaving spin-off brand Beau Monde to focus on affordable basics.