Guo Meimei

Guo Meimei

More transparency vital to restoring faith in Chinese charities

Internationally, there are few charities as venerable and respected as the Red Cross. On the mainland, though, the organisation is distrusted, in part for being closely tied to the government, but mostly due to the microblog boasts two years ago of a young woman named Guo Meimei, who appeared to be an employee with extravagant tastes. Although the organisation has denied any connection, it has been unable to repair the damage or change perceptions that it mishandles donations. Regaining trust is not about pledges and promises, but genuine transparency and accountability.

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