Heineken Brands

Talking points

Heineken's billionaire stakeholder Charoen Sirivadhanabhakdi

Heineken poised to take Asia Pacific Breweries

Friday, 28 September, 2012, 1:50am

Brews known the world over

BEER IS TO the Netherlands what wine is to France. In common with neighbouring Belgium, the country produces a huge variety of brews, and consumers tend also to be connoisseurs.

30 Apr 2006 - 12:00am

ad watch

Product: Heineken.

Title: Beer Run.

Ad agency: directed by David Fincher, who has worked with Madonna, Sting, the Rolling Stones, Michael Jackson and George Michael on their music videos and directed Se7en (1995), Fight Club (1999) and Panic Room (2002). His previous TV commercial credits include Nike, Coca-Cola, Pepsi, Levi's and Chanel.

21 Aug 2005 - 12:00am

Chic design for posh beer drinkers

Those who doubt that the humble beer could ever measure up on the social scale compared with, say, a saketini, should check out the new casing from Heineken.

22 Apr 2004 - 12:00am

Heineken switches to Grey for 'fresh ideas'

Grey Advertising has beaten incumbent Bates and two other agencies for the position as Heineken beer's Hong Kong agency-of-record.

Industry sources said the account for Hong Kong's largest-selling imported beer was worth more than $3.5 million in annual billings.

22 Apr 1998 - 12:00am

Heineken taps into Poland

AMSTERDAM: Heineken NV, one of the world's biggest brewers, said it planned to acquire a 24.9 per cent stake in the Polish brewery Zywiec S A for 77 million guilders (about HK$308.77 million).

The transaction is subject to approval by the Polish authorities and Zywiec's shareholders, who will vote on the proposal on March 28.

4 Mar 1994 - 12:00am