Heineken poised to take Asia Pacific BreweriesFriday, 28 September, 2012, 1:50am
BEER IS TO the Netherlands what wine is to France. In common with neighbouring Belgium, the country produces a huge variety of brews, and consumers tend also to be connoisseurs.30 Apr 2006 - 12:00am
Title: Beer Run.
Ad agency: directed by David Fincher, who has worked with Madonna, Sting, the Rolling Stones, Michael Jackson and George Michael on their music videos and directed Se7en (1995), Fight Club (1999) and Panic Room (2002). His previous TV commercial credits include Nike, Coca-Cola, Pepsi, Levi's and Chanel.21 Aug 2005 - 12:00am
Those who doubt that the humble beer could ever measure up on the social scale compared with, say, a saketini, should check out the new casing from Heineken.22 Apr 2004 - 12:00am
Grey Advertising has beaten incumbent Bates and two other agencies for the position as Heineken beer's Hong Kong agency-of-record.
Industry sources said the account for Hong Kong's largest-selling imported beer was worth more than $3.5 million in annual billings.22 Apr 1998 - 12:00am
AMSTERDAM: Heineken NV, one of the world's biggest brewers, said it planned to acquire a 24.9 per cent stake in the Polish brewery Zywiec S A for 77 million guilders (about HK$308.77 million).
The transaction is subject to approval by the Polish authorities and Zywiec's shareholders, who will vote on the proposal on March 28.4 Mar 1994 - 12:00am