Heineken poised to take Asia Pacific Breweries
BEER IS TO the Netherlands what wine is to France. In common with neighbouring Belgium, the country produces a huge variety of brews, and consumers tend also to be connoisseurs.
Title: Beer Run.
Those who doubt that the humble beer could ever measure up on the social scale compared with, say, a saketini, should check out the new casing from Heineken.
Grey Advertising has beaten incumbent Bates and two other agencies for the position as Heineken beer's Hong Kong agency-of-record.
Industry sources said the account for Hong Kong's...
AMSTERDAM: Heineken NV, one of the world's biggest brewers, said it planned to acquire a 24.9 per cent stake in the Polish brewery Zywiec S A for 77 million guilders (about HK$308.77 million).