Herzogenaurach

The goods

The goods

Friday, 31 August, 2012, 11:53pm

Adidas model Charlene Choi filled with Olympic spirit

Adidas' autumn-winter collection will be in the stores on Friday, amid the buzz of the London Olympics. The sportswear brand's campaign girl, Charlene Choi Cheuk-yin of Canto-pop duo Twins, said she had been glued to the television watching the Games.

15 Aug 2012 - 10:47pm

A dressing down for Olympic garb

At the charity polo event on Saturday at Andrew Lloyd Webber's estate, I saw Hong Kong superstar Aaron Kwok rub shoulders with Prince Harry, who was playing.

The event, sponsored by Hong Kong-owned Kent & Curwen, raised money for charities supported by Harry and Prince William and shed some light on the relationship between style sponsorship and high-profile sports.

27 Jul 2012 - 12:00am

Adidas clothing launch proves to be a bit of a stretch for some Super Girls

To celebrate the launch of Adidas' new line of yoga clothing, photographers gathered in the mYoga studio in Causeway Bay to gawk at special guest songstress Elanne Kwong Yeuk-lam and her 'little sister' Ciwi Lam Sze-man, as they posed in their new yoga outfits.

25 May 2012 - 12:00am

Belle takes Big Step after profit rise

Shares of Belle International, the mainland's largest women's footwear retailer, rose nearly 5 per cent yesterday after reporting a 24 per cent rise in net profit last year. Yet analysts were mixed on the company's outlook.

22 Mar 2012 - 12:00am

Mother and daughter in family one-two finish

Tracy and Alexandra Troy completed a family one-two by placing first and second in the women's race during round one of the AVOHK Adidas 5K Series at Tai Tam yesterday. Mum Tracy took the honours with a time of 21 minutes and 18 seconds, while daughter Alexandra, a 16-year-old Rhode Island high school student visiting for the summer holidays, came second in 21:53.

28 Aug 2011 - 12:00am

Street threads

1 Local accessories brand Babe takes inspiration from the world's fashion capital, Paris, for its latest collection. Bags include those in 1940s-style geometric shapes with little ornamentation, in a nod to autumn's minimalist trend. Also on trend is the Josephine bag (right; HK$3,200), a leopard-print pony-hair bag that is ideal for the evening.

22 Aug 2010 - 12:00am

Dandy & Dapper

I've seen lots of fake Ed Hardy iPhone covers around, which I don't want. I went to that shop in IFC but they didn't have any legit ones. What do I do now?

11 Jul 2010 - 12:00am

Dig out those old fedora hats - they're back in fashion again

Sports fashion might be the items being pushed but the sartorial statement being made by Japanese style hero Yohji Yamamoto, pictured with Andy Lau Tak-wah, was that brimmed hats are back.

23 Mar 2010 - 12:00am

A step in the right direction

In a bid to steer teenage girls away from drugs and petty crime, sportswear company Reebok, which is now a subsidiary of the adidas Group, has been running programmes to help at-risk girls in the United States since the early 1980s.

Adidas in Hong Kong followed that lead and launched its own Step One initiative in August 2008.

13 Mar 2010 - 12:00am

Editor's pick: Men's high-tops

For an understated but cool look, opt for a simple grey suede style featuring velcro strap closures for easy wearing. Trainers (HK$4,699) from Maison Martin Margiela, 18 On Lan Street, Central, tel: 2869 7707

5 Oct 2009 - 12:00am

Stars out for stripes party

Adidas' Originals house party

Where: The Factory in Wong Chuk Hang

When: March 12

What: The sportswear brand celebrated the 60th anniversary of its iconic three-stripes design with a major bash paying tribute to its founder Adolf 'Adi' Dassler. Local band 24 Herbs entertained the more than 1,000 guests.

17 Apr 2009 - 12:00am

gear

Sports tops are perfect for guys of all ages. They can be worn with anything - denim, khakis or shorts - and worn almost anywhere, whether for hiking, playing sports or for a casual day out. They are often made from special fabrics that wick away sweat, making them perfect for humid Hong Kong weather.

adidas Essentials 3-Stripes Polo red HK$229

17 Apr 2009 - 12:00am

Hou Rui

Hou Rui, 23, was happy to get a job in the largest adidas store in the world. Adidas was the first shop to open in 'The Village', a brightly-coloured mall developed by Swire Properties in the heart of Beijing's bar and embassy district of Sanlitun. Hou, a Harbin native, has been living in the capital for three years.

What are your responsibilities?

5 Aug 2008 - 12:00am

Sporting a great new look

It's hard to look glamorous when you're working out, which explains why many women prefer to don slouchy tees and well-worn sweats instead. Who can blame them when the options have been so limited up to now? Few athletic brands provide workable yet stylish sports gear.

16 Jul 2008 - 12:00am

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